Sourcepoint has launched a sensitive data opt-in feature for its consent management platform (CMP) to help customers prepare for US privacy changes on the horizon. As of March 31, 2024, the Washington “My Health, My Data” Act will require opt-in consent for tracking and collecting personal health data, which is defined very broadly. Several other US states already require opt-in consent for sensitive data collection, but Washington’s new law also provides a private right to … More →

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