How Much Does a VPN Cost? Average Subscription in 2024
When calculating the cost of a VPN, it’s not always just a matter of money. Some free or low-cost VPNs can be dangerous, recording what you do online or infecting your device with malware. These cheap VPNs can be tempting, but is putting your data at risk worth it?
I’ve looked into the average cost of VPNs and how to find the best balance of price and quality. I’ll walk you through the most important VPN must-haves you should look out for, plus my top tips for saving money on your chosen service. My team and I also tested 35+ VPNs to bring you some recommendations and help you choose the ideal one for your budget. My recommended services provide the best value when protecting yourself online (IMHO).
My top recommendation is ExpressVPN. It’s not the cheapest service, but it offers impressive speed, robust security, and unique features not available with other VPNs. Best of all, you can try ExpressVPN risk-free as it’s backed by a 30-day money-back guarantee. If you aren’t happy with it, getting a refund is easy.
Quick Guide:How to Buy a VPN for Less in 3 Easy Steps
- Pick a VPN. For exceptional speed, reliability, and security, I recommend ExpressVPN. You can test it without risks, thanks to a 30-day money-back guarantee.
- Go to our coupon page. Select ExpressVPN and your preferred discount option by clicking the Show Code button.
- Claim your discount. Simply click on the deal button, fill out the necessary details, and pay for your subscription. Most VPNs give you multiple payment options (including credit cards, PayPal, and cryptocurrency).
Short on Time? Here Are the Best Cost-Effective VPNs in 2024
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Editor’s ChoiceExpressVPN
Best overall VPN with excellent speeds, military-grade encryption, and reliable servers.70% of our readers choose ExpressVPN -
CyberGhost
User-friendly apps compatible with many devices that are perfect for VPN beginners. -
Private Internet Access
Massive server network to safely access your favorite sites and services from anywhere.
How Much Does a VPN Cost?
The cost of a VPN can vary significantly depending on the provider and the plan you choose. On average, here’s what you can expect in terms of VPN pricing:
- Monthly plans: Monthly VPN subscriptions typically range from $5 to $15 per month. These plans give you more flexibility but tend to be more expensive in the long run.
- Yearly plans: Yearly plans are a cost-effective option, with prices averaging between $30 and $100 per year. They usually offer significant savings compared to monthly plans, but you are locked in and will have to pay upfront. Still, this does guarantee you pay the same price all year, even if the VPN’s cost goes up later.
- Multi-month/year plans: Some VPN providers offer multi-month or multi-year plans. These can range from 3 months to 6 months to 3 years or more. The longest subscriptions offer even greater savings, with prices often falling below $3 per month.
The cost of a VPN can also vary depending on the service’s offerings. Basic services are cheaper, while you’ll usually pay a bit more for useful features like an ad-blocker, strong security measures, a large server network, or good support for activities, such as streaming, gaming, and torrenting. Some VPNs also offer a tiered pricing system to give you the option for bonus add-ons, like a dedicated IP address.
That said, a low price doesn’t always mean low quality. Some great VPNs out there are still really affordable. You can also get good deals on the best VPNs by taking advantage of their latest offers. These bargains are usually available all year round, so you don’t always have to wait for Christmas, New Year’s, Cyber Monday, or Black Friday.
3 VPNs That Are Worth Paying for in 2024
Below is a table comparing the features of my top-recommended VPNs. This includes the lowest price, money-back guarantee period, server network, simultaneous device connections, and average download speed.
| Lowest Price | Server network | Speed | Money-Back Guarantee | Simultaneous Device Connections | |
 ExpressVPN |
$6.67/month | 3,000 servers across 105 countries (including servers in 24 US and 5 UK locations) | 92Mbps (8% drop) | 30 days | 8 |
 CyberGhost |
$2.19/month | 11,690 servers across 100 countries (including servers in 11 US and 3 UK locations) | 84Mbps (16%) | 45 days | 7 |
 Private Internet Access |
$2.19/month | 29,650 servers across 91 countries (including servers in 53 US and 3 UK locations) | 82Mbps (18%) | 30 days | Unlimited |
1. ExpressVPN — Best Overall VPN With Excellent Speeds and Robust Security
Editor’s Choice
Try Risk-Free for 30 Days
Tested August 2024
Sky
ESPN+
Dazn
FIFA+
Netflix
Disney+
APV
More
ExpressVPN is the fastest VPN we tested. During our tests, its US servers maintained over 92Mbps, with only an 8% reduction — much lower than the typical 30% slowdown seen with other VPNs. To put this in perspective, streaming Netflix in HD requires just 5Mbps, and most online games like Roblox run smoothly with a minimum of 25Mbps.
The VPN also boasts a vast network of 3,000 servers across 105 countries for reliable and fast connections worldwide. An extensive server network allows safe access to global sites and services anywhere. Besides, all servers have obfuscation, which disguises the VPN’s traffic as regular internet traffic, letting you access content, even in restricted environments like schools and workplaces.
One minor issue is that subscriptions may appear costly initially, but the service offers substantial savings through generous discounts. Opting for a 12-month plan, which includes an additional 49% discount and 3 months free, brings the final price down to just $6.67/month. Plus, a 30-day money-back guarantee allows you to try ExpressVPN risk-free.
2. CyberGhost — User-Friendly Apps That Are Ideal if You’re New to VPNs
CyberGhost’s intuitive interface lets you secure your device with a single click. Installing the service on my Windows laptop took less than 2 minutes. After that, I connected to one of the 11,690 servers that allow safe access to your favorite content. I also liked that CyberGhost offers conveniently organized specialized servers for streaming, gaming, and torrenting.
Sadly, the monthly plans are costly and have a short 14-day refund window. However, CyberGhost’s long-term subscriptions are much more budget-friendly, starting at just $2.19/month. What’s even better is that they come with an extended 45-day money-back guarantee, allowing you to try CyberGhost for free for an extended period.
3. Private Internet Access (PIA) — Huge Server Network to Securely Access Online Services Anywhere
PIA’s massive server network makes it possible to watch your favorite TV shows and movies in HD from anywhere. Like CyberGhost, PIA offers streaming-optimized servers — my testing team used them to watch BBC iPlayer, Netflix, and Max without buffering. They’re located in 8 countries, including the US, UK, and Australia.
The VPN packs a ton of customization options, which might seem a bit much if you’re new to VPNs. But don’t worry — the default settings are already pretty solid for most of what you’ll want to do online. You can grab PIA for as low as $2.19/month.
Our Methodology for Testing Cost-Effective VPNs
Our methodology for testing value-driven VPNs focuses on various aspects. This includes evaluating performance, security features, user-friendliness across devices, pricing transparency, and overall value for money. We prioritize real-world connection speeds, security protocols, ease of use, and affordability through detailed comparisons of subscription plans and guarantees.
What to Look For When Shopping for a VPN
When shopping for a VPN, there are several key factors that every service should offer — as well as bonus features that will depend on your needs. Here’s what you should focus on when picking a service:
Security & Privacy
First off, ensure your VPN uses the strongest security to protect your data. Look for military-grade encryption (AES 256-bit) and secure protocols like OpenVPN. A kill switch cuts off your internet connection if the VPN drops, preventing data leaks. Check if the VPN has IP/DNS/WebRTC leak protection as well to keep your DNS queries and other identifying information private.
Look for a strict no-logs policy too, meaning the VPN doesn’t keep records of your online activities. It’s usually a good idea to check where a VPN is based as well, as this can affect your privacy. Providers in privacy-friendly locations — such as the British Virgin Islands — are free from data retention laws. That means they can’t be compelled to hand information over to government authorities (though a no-logs policy will also ensure there’s nothing to hand over).
Overall, seek a VPN provider that is transparent about its practices, policies, and how it handles your data. Especially if these practices are verified by independent security audits and regular transparency reports.
Speed & Server Network
Speed is essential too. As a rule, you need at least 25Mbps for UHD streaming and online gaming, so you should choose a VPN that won’t tank your connection. All VPNs slow you down somewhat, as they encrypt and reroute your traffic, but the best VPNs are fast enough to make any speed drop unnoticeable. Use a speed test tool to make sure your VPN can handle everything you need to do online.
Another thing to look out for is a big server network. Not only does this help with faster speeds (bigger networks soak up other VPN users, so servers don’t get overcrowded), but it lets you use servers around the world. Premium VPNs with worldwide servers allow safe access to global content. You might also want to check whether your VPN offers specialized servers for activities like gaming, torrenting, or streaming.
Last but not least, if you live in or regularly travel to countries with restrictive networks, check that your VPN works there. Only a handful of services work in countries like China, Iran, or Russia.
Ease of Use & Support
Whether you’re new to VPNs or not, choose a VPN with user-friendly apps. An intuitive interface means you can get connected quickly or easily customize your settings without having to do a bunch of tutorials.
Device compatibility and simultaneous connections are essential as well. Ensure the VPN supports all the devices and platforms you use, such as Windows, macOS, Android, iOS, and routers. Check how many devices you can connect to the VPN simultaneously with one account so all your devices are covered.
Good customer support is essential too. Look for 24/7 live chat support, a responsive email team, and a knowledge base. This way, you can get the help you need when you need it — regardless of where you are in the world.
Additional Features
Beyond the basic IP masking and encryption that every VPN should offer, look out for bonus features that suit your needs precisely. For example, if you want a VPN for privacy, a multi-hop setting will redirect your traffic through multiple servers (making it even harder to track you online).
Ad blockers and malicious site protection can keep you safe from cyber threats while you browse. Some VPNs even offer dark web monitoring, which tells you if your credentials ever get leaked by hackers. Split tunneling is another useful feature to check for. This lets you choose which apps on your device go through the VPN and which don’t. It’s handy if you want to safely access streaming sites in your browser but keep other apps, like banking, on your regular connection.
Transparent Pricing
Finally, when selecting a VPN service provider, always check that there are no hidden costs lurking within the terms and conditions or pricing structure. It’s a good idea to thoroughly review the terms of service, pricing details, and any available trial periods.
Read user reviews and consider reaching out to customer support if you have questions about the pricing structure. A reliable VPN provider should be upfront about costs and provide clear information to help you make an informed decision. While you’re at it, see if the VPN of your choice offers a money-back guarantee so you can test it risk-free.
Can I Use a Free VPN Instead?
While free VPNs exist, they’re often very limited. They usually have drawbacks such as slower speeds, restricted server choices, single device connections, or data caps (preventing you from streaming or torrenting). Important security features like a kill switch or leak protection are often missing, potentially putting your data at risk while you’re connected to the VPN.
Lots of free VPNs also show ads, while the worst ones can log and sell your data — including the sites you visit, your search history, and your identifiable information. Some free VPNs aren’t VPNs at all, they’re simply malware or spyware masquerading as a free privacy tool.
If you value privacy, security, and reliable performance, I recommend getting a reputable paid VPN service. However, if your needs are minimal and you’re aware of the limitations, you can give freemium VPNs a go. These VPNs offer both free and premium versions of their service. The free tier is typically as limited as fully free VPNs, but it can give you the option to try out a service before paying for it.
Likewise, most paid VPNs offer a decent money-back guarantee that takes the risk out of subscribing. The average refund period is up to 30 days, so you have plenty of time to get your money back if you find that the service isn’t for you. Overall, this is a better bet for trying out a VPN as you get access to all the features on offer — including better speeds, enhanced security, and more servers.
Tips on How to Save Money When Buying a VPN
In the fiercely competitive VPN market, providers offer various incentives to entice users. To help you save money when selecting the best VPN, here are some valuable tips:
- Opt for annual subscriptions. Many VPN providers offer significant discounts on annual plans compared to monthly ones. Committing to a longer-term subscription saves you money over time.
- Keep an eye on deals and discounts. Regularly check the VPN provider’s website for promotions. Use coupon websites and VPN review sites for exclusive discounts.
- Consider bundle deals. Some VPN providers offer bundles with added cybersecurity services like antivirus software. These packages provide value and cost savings.
- Utilize money-back guarantees. Many VPNs offer money-back guarantees (usually 7 to 30 days). Try the service risk-free and request a refund if you’re not satisfied.
- Explore the refer-a-friend programs. Check for referral programs that reward you for bringing in new customers. You may receive discounts or account credits.
- Check for student or military discounts. Sometimes, VPNs offer special deals for students and soldiers.
- Look for renewal discounts. Some providers offer discounts when renewing your subscription. Keep track of your renewal date to inquire about available discounts.
- Test with free trials. Look for VPNs offering free trials to evaluate their services before committing. Free trials can help you make an informed decision.
Some VPNs offer excellent trial periods, allowing you to try them out before you subscribe. Here’s our rundown of the best VPNs with free trials. You can also check detailed guides for some of the top services:
FAQs on VPN Cost
Are VPNs worth the money?
It depends on your specific needs and online activities. If you value privacy, security, and safe access to geo-restricted websites, investing in a reputable VPN service can be a worthwhile expense. However, it’s essential to choose a VPN provider carefully, as not all VPNs offer the same level of quality and security.
Cheap or free VPNs can compromise on safety, potentially exposing your data. They’re also often slow or limited, leading to a frustrating online experience. It’s advisable to choose a reputable VPN provider with a proven track record of security, performance, and customer support, even if it comes at a slightly higher cost. Ultimately, your online privacy and security are worth the investment.
Can I get a paid VPN for free?
Getting a legitimate paid VPN service for free is highly unlikely, and you should exercise caution if you come across offers that claim to provide premium VPN services without cost. While some reputable VPN providers offer free trials through money-back guarantees, these are intended for evaluation purposes and come with time limitations.
Attempting to obtain a paid VPN for free through illegal methods (such as cracked or pirated versions) is both unethical and illegal, carrying legal consequences and security risks. Instead, consider reputable VPN providers that offer secure and reliable services, even if it means paying a reasonable fee for the protection and features they provide.
Are cheap VPNs secure?
The security of cheap VPN services varies. Many provide some level of security, but its strength can differ. When shopping for a VPN, look out for important security and privacy features like AES-256 encryption, no-logs policies, and strong protocols. Also, consider factors like server infrastructure, leak protection, and provider reputation.
To summarize, these are the best VPNs worth paying for…
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