In the latest WebsitePlanet interview, we sit down with Nick Rudnyk, CEO of Nice Digital Studio, to discuss the inspiration behind his venture and the journey of building a successful digital agency. From humble beginnings and overcoming challenges to offering specialized services and a personalized approach, Nick shares the story and vision that drive Nice Digital Studio’s ongoing success and innovation.

What inspired you to start Nice Digital Studio and what were the company’s beginnings like?

The inspiration behind Nice Digital Studio came from a mix of personal and professional reasons. When I moved to another country, finding a job in my field of web design and SEO was tough. During my job hunt, I realized that I didn’t want to work for someone else anymore. I had my own ideas, experience, and ambitions. I wanted to start an agency that covered all the basic needs for people looking to create websites.

At first, like many new businesses, I began by taking on projects from friends and family. These early projects had very low budgets, but they helped me build my portfolio. It was a challenging time, working every day, but I had a clear goal in mind, which made it worth it. As the business grew, I brought in a business partner. She handled the operational tasks, while I focused on the technical side. This setup worked well for us, allowing each of us to do what we do best.

What specific services do you offer?

Nice Digital Studio team provides web design, development, SEO, and PPC services. We find that these services work best together. A good website with a user-friendly design, fast loading speed, and strong Google rankings is key to business success. Adding Google Ads can further boost visibility and performance. Our main platforms are Wix, WordPress, Webflow, and Shopify, but we also take on more complex projects that require custom coding. Although there are other services that digital agencies offer and that many of our customers need, like social media and PR, but we focus on what we do best. We believe in delivering top-quality services in our core areas before expanding into new ones.

What is the process for developing a brand identity with Nice Digital Studio?

Our brand identity is all about being simple, modern, and clean. This reflects my personal style and matches what most website users want today. While creating complex designs with advanced animations and 3D models can be fun, 99% of businesses don’t need that level of detail. Our brand identity shows the kind of work we do, emphasizing practicality and elegance.

What sets Nice Digital Studio apart from its competitors?

One of the things that makes Nice Digital Studio different is our personalized approach. As a small agency, we only take on several projects at a time. This allows my business partner and me to personally manage and oversee each project, ensuring our clients get a high level of attention and service.

We also strive to exceed expectations. For example, we offer up to three months of free technical support after a website launch. This commitment to going above and beyond has been key to our success over the past five years. Despite our extensive experience, we continuously invest in our skills, spending thousands of dollars on further education. We believe that continuous improvement is crucial to staying ahead in the digital space.

What’s in store for the company going forward?

Looking ahead, we want to make our services better, faster, and more professional. We’re also exploring the possibility of expanding into new markets, which involves analyzing and understanding potential target audiences. This is a long-term goal, but it shows our commitment to growth.

In addition, we’re always looking for ways to innovate within our current services. Whether it’s adopting new technologies, improving our processes, or expanding our skill set, our goal is to provide the best value to our clients. The digital world is highly competitive and it is always changing, and we’re committed to evolving with it to meet our clients’ needs. We’re excited about what the future holds and look forward to continuing to make a positive impact in the business world!

To learn more about Nice Digital Studio and their work, you can visit www.nicedigitalstudio.com and their Instagram account @nicedigitalstudio