IT admins be warned: 13,000 tech suppliers coming for your employer’s checkbook

Canalys Forums EMEA 2024  When Microsoft needs to make a market, it turns to the channel – a nebulous term used for resellers, distributors and an assortment of other independent third party suppliers that sell wares and services. And by goodness Microsoft needs more feet on the street than ever if it’s going to appease investors desperate to see returns on the billions of dollars it’s betting on Generative Artificial Intelligence.…