Businesses worldwide are eagerly embracing the potential for AI to provide personalized customer experiences, but customers remain cynical, according to Twilio. This year’s report underscores the value of an AI-driven personalization strategy for brands looking to both retain existing customers and acquire new ones, especially in today’s competitive market. 62% of business leaders cite customer retention as a top benefit of personalization, while nearly 60% say personalization is an effective strategy for acquiring new customers. … More →

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