Building fake, fraudulent online stores has never been easier: fraudsters are registering domain names for a pittance, using the SHOPYY e-commerce platform to build the websites, and leveraging large language models (LLMs) to rewrite existing product listings to perfect their search engine performance. “We first observed LLM-generated retail product descriptions in July 2024, and similar behaviors continue into the holiday shopping season,” Netcraft Software Engineering Team Lead Will Barnes has shared. From August to October … More →

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