Consumer privacy risks of data aggregation: What should organizations do?
In September 2024, the Federal Trade Commission (FTC) released an eye-opening report that digs into the data habits of nine major tech giants, including Amazon (Twitch), ByteDance (TikTok), Discord, Facebook, Reddit, Snap, Twitter, WhatsApp, and YouTube. The findings reveal extensive, often unsettling, data aggregation practices that go beyond user expectations and present considerable privacy risks. This article breaks down key privacy challenges and offers practical guidance to help organizations safeguard consumer data in today’s complex … More
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