Ketch launched its product suite for digital media brands. The digital media industry faces increasing challenges. Intense FTC scrutiny on targeted advertising, growing pressure to deliver precise, permissioned targeting, and the existential threat of AI-driven content all contribute to a rapidly shifting and highly competitive landscape. Ketch Data Permissioning for Media Companies ensures media companies can activate data with confidence, from dynamic preference collection to real time data stack enforcement and visibility. With Ketch, digital … More →

The post Ketch helps media brands enable privacy-safe data activation appeared first on Help Net Security.